Brand Collab
Collaborating with brands or even small businesses is the most exciting part of my job.
I like to discover the essence of a brand,
and give it my personal touch to make it unique and recognizable. Previous works I have created include: brand images, packaging and labels as well as simple editorial content.
I have collaborated with a lot of brands including: Ita, Barilla, Tempo, Algida, Morellato, Benefit, Nutribees, Posides and many others.
POSIDES
POSIDES
A series of illustrated maps including ITA Airways destinations
for their editorial plan.
Editorial format
for Tempo: a series
of illustrated tarots
Rebranding of Nutribees Packaging
Mobile
wallpapers for Cornetto Algida
Background
Barilla published a video on its social channels to convey the natural sweetness of its sauce, thanks to a long time of ripening under the sun. As soon as the content was published,
a verbal aggression began by many users who addressed sarcastic and offensive comments towards the sauce and the brand.
Instead of being defensive, Barilla decided to exploit the acidity of its consumers to invite them to choose sweetness.
We responded to every comment in an extremely
considerate and polite way, with personalized messages accompanied by very sweet gifs.
